VIDEO: The Cesari Direct Approach

"Direct response is an extremely complicated business and it is essential for marketers to surround themselves with industry experts. Tim not only understands production and media buying but the various support services such as telemarketing, payment processing and fulfillment that must be in place for a successful campaign. He is an industry expert with a deep knowledge of his clients' requirements."
Kristofer Johnson
VP, Business Development / Direct Response
GSI Commerce

"Having worked in DRTV for more than 10 years, I've seen dozens of production executives. I can honestly say that Tim gets it, understands the entire process and is a huge asset to Cesari Direct."
Chris Reinmuth
Director of Business Development, Direct Response
Litle & Co. (Merchant Processing)

"In a Direct to Customer world of uncertainties — there is one very certain thing — Tim O'Brien. Tim not only understands the consultative business development process that is so critical to performance and success, but his ability to assemble the BEST team of professionals ensures the necessary advantage that has delivered consistent success to his client partners."
Steven J. Edelstein
Chief Executive Officer
The Logical Step

Tim O'Brien
Director of Business Development & Marketing

Tim brings a strong knowledge and passion for cultivating relationships, has a natural marketing savvy, and excels in delivering strong sales results. A natural teacher, Tim is outstanding at educating Cesari Directs' prospective clients about how DRTV can help them achieve their business goals.

Tim also oversees the Campaign Management aspects of our client campaigns. Strong knowledge in the In-Bound Teleservices, Fulfillment/Distribution, and Merchant Processing sectors allows Tim to offer optimal solutions to the variety of campaign management needs for our clients. This strong technical knowledge combined with superior communication and organizational skills allows our clients to achieve seamless, profitable DRTV campaign management.

Tim received his Bachelors Degree from the University of Delaware and received his Masters Degree from Oregon State University. Tim came to Cesari Direct from the adventure travel industry finishing a near decade career as a mountain guide and marketing/public relations director with one of the nation's leading mountain travel outfitters. Tim is married to his lovely wife Tracie and recently welcomed his daughter Aidan in to the world in July 2006.

Read one of Tim's recent columns that appeared in Electronic Retailer Magazine. Click here.

Tim can be reached at (206) 281-7975 x353, or tobrien@cesaridirect.com.