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Building Brands Through DRTV
 

"Having worked with Cesari Direct on past campaigns, I approached them to do business once I began working at Product Partners, which initially they declined in order to service their current client base. This says a lot about their integrity and passion for perfection in servicing their accounts. When the opportunity was right, we engaged in a business relationship. Their account team and buying team are enthusiastic and take great pride in helping us maintain our goals.”
Rick Shiu
Vice President of Media
Beachbody / Product Partners, LLC
Creators and Marketers of Power 90®

 

"Cesari Direct represents what we can only hope for from all agencies—honesty, integrity, professionalism.  From timely payments to traffic revisions, they run a smooth operation, which make them such a pleasure to deal with.”
Bernie Cayetano
Manager, National Longform Sales
ION Media Networks

 

“Discovery Communications  prides itself by working with the best in the DRTV industry and Cesari Direct’s media department is at the top of our list.”
Tracey Taylor
Account Executive:
TLC & Travel Channel
Paid Programming Sales
Discovery Communications

 

 

Media Buying

After significantly investing in your production, you need the best media buying and management possible to ensure the success of the campaign.  Our Media Buying department stands alone at the top of the DRTV industry. The Cesari Direct approach to media planning and management begins with a clear and realistic definition of short and long-term campaign objectives.  We are proud of our personalized service to each of our clients.  We have launched more than 60 DRTV campaigns in a wide variety of product categories. Our tried and true media testing process is based both on your product’s demographic and on 10+ years in our media buying database.  The success of our media buying is founded on one simple notion:  keeping our client’s bottom line profitability as priority #1!

Read more about our Media Buying department below:

Excellence In Media Buying
VIDEO: Excellence In Media Buying

NEXT: Media Funding

 
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