Media Contact:
Tim O’Brien
tobrien@cesaridirect.com
206.281.7975 x353
Cesari Direct Continues Growth Initiative, Announces Key Personnel Appointments to Enhance Client Services
Short Form Media Director Addition Broadens Buying Capabilities, Long Form Media Buyer Adds Depth to Already Strong Department
SEATTLE, WA — Cesari Direct (www.cesaridirect.com), a market leading, full-service provider of direct response television (DRTV) advertising services, today announced two new personnel appointments as a result of its expanded business operations driven by a record-setting 2007 and continued growth in 2008. Sharon Sulflow has been appointed Director of Short Form Media Buying and Maggie Valle has been named Long Form Media Buyer.
“These are exciting times in the Cesari Direct Media Buying Department,” said David Hofmann, Executive Vice President of Media at Cesari Direct, “having Sharon and Maggie on board enhances our ability to deliver superior media buying services to our clientele.” Sulflow brings a wealth of short form media buying experience to Cesari Direct, with more than 10 years planning and buying experience. Valle has more than 20 years of media negotiating, buying, and analysis experience as well.
“I am thrilled to be part of the Cesari Direct media team. My professional background and long-time industry relationships will fit in perfectly and help drive even more growth for the company while providing strategic client value,” said Sulflow. Prior to joining Cesari Direct, Sulflow was a Senior Short Form Media Planner/Buyer for-Hawthorne Direct, a full service direct response television advertising agency. Prior to this, Sulflow planned and purchased media for both CMedia and Nautilus, Inc. for various DRTV clientele.
Valle came to Cesari Direct from LCI, a division of McCann-Erickson Universal, where she served as a Senior Market Specialist. “I am happy to be part of the Cesari Direct team ,” noted Valle.
“Sharon and Maggie are tremendous assets to our team and will enhance our growth strategy even more in the coming year,” said Rick Cesari, CEO of Cesari Direct.
Cesari Direct (www.cesaridirect.com) is a market-leading, full-service provider of direct response television services. Cesari Direct produces both long- and short-form direct response television shows, and provides media-buying services, interactive website development, and campaign management. The company is an industry and has created more than 75 successful campaigns for clients including Juiceman Juicer, George Foreman Grill, Sonicare Toothbrush, OxiClean, Rug Doctor Mighty Pro and Eagle One. For more information, contact Tim O’Brien at 206-281-7975 x353 or tobrien@cesaridirect.com.
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