Media Contact:
Tim O’Brien
tobrien@cesaridirect.com
206.281.7975 x353
Cesari Direct Eagle One Nanowax Infomercial Wins 2007 Automotive Infomercial of the Year Award
(Seattle, Wash.) — June 17 — Cesari Direct, a full service direct response television (DRTV) advertising agency, was honored with a Greensheet Award for Infomercial Excellence for the company's innovative production and creative DRTV campaign for Eagle One's Nanowax, an automobile appearance care application.
The award, "2007 Automotive Infomercial of the Year!", was conferred by Jordan Whitney, an independent consulting firm for leading companies in the direct response television industry. The Cesari Direct production was selected from approximately 400 entries.
For more than 15 years, Jordan Whitney, Inc., a Tustin, California-based research, consulting and publishing company, has been monitoring, ranking and critiquing direct response television as they appear on cable networks and select broadcast stations throughout the United States. Jordan Whitney also contracts with retailers who wish to draw upon the company's extensive database of reviews and analysis of direct response commercials.
About Eagle One — Lexington, Kentucky-based Eagle One (www.eagleone.com) has been a leader in the development of premium automotive appearance care products, all designed to "make your car look great in less time." Founded by motorcycle and auto enthusiast Bernard Li, the company's first product was a two-step Wire Wheel Cleaning Kit. The product became the foundation of the company's entry into the vehicle appearance care market and was followed by creative and innovative polishes and waxes. In 1998, Eagle One was purchased by Valvoline, a division of Ashland Inc.
About Cesari Direct — Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the country's leading direct response television advertising agencies. It produces both long and short form direct response television shows (infomercials) and provides media buying services, interactive website development and campaign management. Rick Cesari, founder and CEO, has long been considered a pioneer in the DRTV industry, having created and produced more than 75 successful infomercial campaigns including The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean. Cesari and his team recently were credited with revitalizing the Rug Doctor brand.
Sitemap
